Talking Without Boring
Value generated by this module – participants will:
- Be able to judge what and how much to say about what you do – in a way that is tailored to the client’s interests.
- Have a powerful way of responding to the question, ‘What makes you different?’
- Know how to flexibly articulate the value your offering brings to a client.
- Have a tool that enables you to see how your client views the world.
Key Content Covered:
- Matching your service with client needs.
- Features, advantages, benefits.
- Challenger sale.
- Differentiating yourself.
- Viewing the world from your client’s perspective.
- A model for matching your proposed approach to a client’s needs.